Affordable Search Engine Optimization
Understanding Search Engine Optimization
One of the primary ways that Internet users find web sites is through search engines. That’s why web sites with higher search engine rankings may see dramatic increase in traffic which consequently leads to more leads and more sales. Search engines such as Google and Yahoo use certain criteria (or algorithm) in ranking web sites.
What is Search Engine optimization or SEO? Search Engine Optimization or SEO (also known as search engine placements or search engine rankings) is a technique used by web programmers or webmasters in improving a web site’s visibility on search engines (such as Google, Yahoo, Bing) through natural or organic results.
Search engine optimization technique also ensures that your web pages are easily accessible to search engines that means your web site is search engine friendly.
There is absolutely no hidden agenda to search engine optimization tactics — there are some basic methodologies that knowledgeable SEO companies follow in order to get higher rankings on search engines for relevant keywords.
Attaining top positions on search engines is like “FREE” advertising as compared to pay per click advertising campaigns. When users click on your web link from search engine results, it cost the web site owner nothing.